About CoLay

Your Calm in the Operational Storm.

You didn’t start your business to play by the rules. You started it to change them.

A green diamond-shaped icon with radiating lines around it on a black background, symbolizing a spark or light.

You see possibilities others miss, take risks most wouldn’t, and build what others only dream about. But even the boldest ideas need structure to scale.

That’s where we come in.

We’re a bespoke fractional COO firm built for founders like you - relentless, creative, and deeply committed to your vision.

headshot of Chelsea Cotten wearing a yellow suit, smiling

Hi, I’m CHelsea, Founder & Fractional COO

Here to help entrepreneurs get unstuck and stay that way.

I started this firm to give visionary business owners a clear path forward when things feel messy, overwhelming, or you’re just plain stuck. After years of leading teams, building systems, and driving execution inside growing teams and businesses, I saw how often brilliant founders get weighed down by the day-to-day. That’s where I come in.

I work side-by-side with my clients to bring calm, clarity, and momentum to their businesses. No drama, no extra chaos, just clear priorities, clean operations, and consistent follow-through.

When I’m not partnering with visionary leaders, I’m usually working on my golf game, loving on my rescue pups, or contemplating what’s for dessert. I cannot resist a good checklist. Nothing beats the satisfaction of crossing things off with a pen.

Part COO, part cake connoisseur—100% committed to getting things done.

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Trusted by Leaders & Entrepreneurs

“As a new entrepreneur, Chelsea has been critical to launching my business. Her calm, direct approach brings clarity to confusion, keeps me accountable, and helps me move forward through every challenge. She listens deeply, offers focused feedback, and provides the stability I need when my ideas feel overwhelming. With her support, I’ve learned to lean into discomfort and trust the process. I’m forever grateful for her kind, steady leadership and true partnership.”
— Founder & Owner, Beyond Ananda

How We Work

  • See Clearly

    We dive into your business to uncover what’s working, what’s stuck, and where clarity is needed, so you can cut through the chaos.

  • Move Confidently

    With priorities aligned and people on the same page, we tackle projects, streamline operations, and get initiatives moving.

  • Grow Sustainably

    We create systems and rhythms that stick, giving your business a solid foundation to scale smoothly while keeping you in control and focused on what matters most.

Explore Our Services